Blog Details

SEO for Manufacturing Companies – 5 Important Tips
  • By: Nextwave Creators
  • Date: 29 Jan 2023
  • Category: SEO

As explained in the previous blog, when talking with suppliers, business buyers have researched the product extensively. His method of creating SEO for a manufacturing company is almost unavoidable.

This stems from the fact that if your brand's website is nowhere to be found, it will be difficult to reach your many touchpoints. The only antidote is increasing your site's visibility. To help you plan a well-oiled SEO strategy, here are SEO tips every builder who wants to succeed should implement.


1) Start With Your Audience:

SEO for manufacturing companies will only provide revenue-boosting results if it is targeted to your target audience. Keep in mind that the buyers you're trying to attract look different from the consumers that most industries' SEO efforts target. While they may use search engines to find relevant topics, they may have different habits.

Target group analysis plays an important role here. This lets you go beyond demographic analysis and create personalized profiles of hypothetical and ideal buyers. An added benefit is that you can understand your audience's pain points, which can in turn guide your SEO strategy.


2) Choose the Right Keywords:

Keywords are at the heart of SEO because they are the words or phrases that allow people to find your website. Because of this, it's important to choose keywords after you've created buyer personas and identified their wants, needs, and motivations.

If you don't, you run the risk of targeting keywords that don't generate traffic and conversions. Not only can you talk to your customers to find out what they want to learn, but you can also track what's being said in online forums and websites focused on your industry and niche.

Note that if you want to rank at the top of search engine results pages (SERPs), this social listening needs to be reflected in your keywords.

In general, short-tail keywords are those with high search volume and high competition. Another problem with short keywords is that it's hard to gauge the intent of the user behind them.


For example, a search for “industrial equipment” might be motivated by –

1. Study of industrial equipment

2. Purchase of industrial equipment

3. Understand the types of industrial plants

4. Maintenance of industrial plants

5. Repair of industrial equipment

6. Industrial Equipment Operations

7. Sales of industrial equipment

Because of this, it's sometimes wise to target low competition keywords — also known as long-tail keywords. Instead of targeting "industrial equipment," SEO for Manufacturing Companies strategy could narrow its focus and try keywords such as "benefits of industrial equipment." The strategy should be to target the most valuable keywords first and then move on to the less valuable ones.


3) Optimize Your Metadata:

Metadata is a piece of code hidden in the header of a web page that helps search engines understand what your page is about. Google is constantly working to direct its users to the most relevant pages, and metadata lets search engines know your pages contain what users are looking for.

Optimizing page metadata is especially useful for the manufacturing sector as the segment becomes more competitive. To stand out in the eyes of Google's algorithm, optimized metadata is very important in SEO strategy for manufacturing companies.

Of the many types of metadata available, the two most relevant to SEO are meta titles and meta descriptions.


Meta Title:

When determining search engine rankings, Google takes into account the correct title tag. As shown below, your meta title will appear at the top of your search engine listings.

It is very helpful for SEO if the focus keyword is at the beginning of the meta title. It shouldn't exceed the default limit of 160 characters.


Meta Description:

The meta description is meant to provide a brief summary of the web page. They can be short sentences or paragraphs below a clickable link in Google search results.

While meta descriptions are not important in determining search results, they are very important in attracting user clicks from search engine results pages. They act as ad text to lure users to click on your website link and convince them that your page is most relevant to their search query.


4) Clear 404 Pages:

When users try to navigate to a page on your site that doesn't exist, they get a 404 error. Your users might get a 404 error if you have deleted a page or product on your site. Note that this doesn't just affect the end user experience. If Google indexes a lot of your 404 pages, it means your site is not performing well and can hurt your search engine ranking.

The best solution to deal with this is to create a 301 redirect. This actually redirects users and search engines to another website. It also switches authority from the 404 page to a new page and shares any traction you get from the page.


5) Measuring Success As Growth Potential:

Like any other marketing strategy, SEO for manufacturing companies is incomplete without continuous evaluation of the success of your business. In the absence of clear metrics to determine whether your optimized blog is actually helping your business grow, measuring ROI becomes difficult.

Unlike other industries that measure SEO success based on traffic generation, the manufacturing industry needs to implement better KPIs. One of them is the number of new leads and prospects generated. Therefore, before writing a blog, it is important to know how many leads these posts/keywords will generate. You can use tools from Google Analytics and HubSpot to draw a direct relationship between the two variables.

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