1) Optimize the Busiest Pages on your Website
If you want to generate leads quickly, identify the busiest pages on your website and optimize it. Those pages are already getting traffic, which means they have strong lead generation potential.
2) Welcome Your Visitors when they land on your website
Your home page is one of your site’s most visited pages. It’s also a page where it’s easy to lose visitors attention. When they’re gone, there’s no guarantee they’ll come back.
The good news is, you can keep them from bouncing away and collect leads at the same time.
Here are a couple of things to try.
3) Create a Specialist Landing Page
Landing pages are proven to increase conversions. And they don’t have to be that complicated. You’ll need an image, a headline and subhead, some text describing the offer and an opt-in form that collects the information you need.
4) Offer a Lead Magnet
If you think about it, there’s no reason for visitors to give you their email address. After all, who wants more email? So you’ve got to make it worth their while.
If you want them to hand over their details so you can nurture them into becoming leads and customers, you need to offer an incentive. That’s exactly what a lead magnet is.
If you provide something of value, visitors are happy to hand over their email address. Once they do, you can keep in touch with them, and begin the process of nurturing them as leads.
5) Use Live Chat
Another way to keep people on your site and win conversions is to use live chat software. The truth is, people like talking to people, and live chat helps with that. It’s good customer service, and great for lead generation.
Live chat helps you talk to visitors and address their concerns before they have the chance to click away. And it’s proven to keep customers happy and boost conversions and sales.
If you want to generate more leads on your website, follow these five steps.
Are you ready to start getting more leads through your website? Nextwave Creators can help you create engaging content as well as optimize your website to become your #1 salesperson. Click here to request a free consultation about our digital marketing services!
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